How important is it for you to promote yourself in today's economic reality, when the challenges are so great? Here are some tips that you can consider if you want to succeed in your promotional campaigns.

To promote yourself in our days, is not mandatory, but vital.

Think of this fact: every time a company is established, two other companies pull the shutters and get out of the game.

Under these circumstances, marketing and branding campaigns are an oxygen mouthpiece that your business needs. Especially when:

- your sales are stifled
- your company is not well known in the market and this prevents you from establishing partnerships and bringing valuable people into the company

A good position in the market, can make the difference between a company with a bright future and another that is close to insolvency.

But the bigger they are, the more marketing campaigns bring their challenges.

In the 11 years of strategies, ideas and promotional actions, we have learned what are the most important obstacles to consider when launching a campaign. Starting from the experience of over 10 thousand implemented campaigns, we have created a list with Top 4 challenges that you can meet when promoting yourself:

1. Your message is always changing

Maybe today your brand communicates a message, tomorrow another one, which contradicts everything you've done before.

Consistency in marketing and branding campaigns is key.

If you change the colors, the tone, even the way your company logo or slogan looks, from one season to another, all you'll do is confuse your audience.

Instead, it will help to have a coherent plan which you are pursuing for long periods of time. This will give you the recognition that you are looking for in the market.

It helps to set the tone and direction in which you communicate, before any campaign that you put out there.

As an example: if one season you communicated that you offer the lowest price to the customer, then you retracted that message and the next season you are communicating that you are the company offering fair prices, for premium products - you missed the opportunity to send a consistent message in your promotions.

2. It takes too much time to decide and you lose momentum

There was a time when companies were preparing two big campaigns a year ... and that was that. But those times are well over.

Now advertising is a guerilla warfare that takes no prisoners :(

Whoever does not keep up, falls down on the battlefield.

In this context in which you must always produce something new to remain in the consumer's mind, any second you lose without making a decision may endanger the outcome of the entire campaign.

You can be sure that you will not reach perfection, no matter how hard you try. What should you take time and do before any campaign is:

- establish clearly, from the beginning, who is responsible for which segment of the campaign
- make periodic reassessments during the campaign
- learn from mistakes and move on, don't get suck on the blame game.

3. You do one campaign on Easter, one on Christmas ...

... but you would like to reap the benefits of advertising every day.

You definitely know the expression: out of sight, out if mind.

This is exactly what happens with those companies that advertise once or twice a year, but want to see results from it for years to come.

Your clients are extremely busy people (like you and us all).

We receive commercial information at home, on the street, at the office. Computer bombardment causes us to be more selective with the information we keep.

As with any other information, repetition is the mother of learning. So if you want to reap the benefits of advertising, you have to plant your message in the minds of the buyers.

Moreover it helps to deliver what people expect. Once you grab the attention of a potential customer, don't make him or her feel as if you are wasting their time with things their are not interested in. Cut to the chase and transmit what are the benefits you bring with your product.

Because we receive so much information, we tend to send it directly to SPAM. Avoid ending in the SPAM folder by communicating briefly and clearly how you can impact the lives of your customers.

This is one reason promotional campaigns still work so well. They start after all from the idea of giving for free really useful gifts, which can be used immediately by customers.

The heroes of the customer department do not wear pilgrims, but even so they save the sales

4. You don't invest in Customer care

Campaigns that do not have the support of your Customer care team are like a first date which goes perfectly, but then nothing else happens.

A good campaign should make your customers (potential or current) interested in your product or service.

Even when you have their attention, don't be fast to write a check on their name and charge them already.

Some people need to go through several stages, before buying from you.

And one of this is just the interaction with a member of your customer department.

Employees from here can remove consumers' fears, provide essential details for completing the sale and even secure the next one.

In conclusion: promotion must be one of the pillars that supports your business.

Decide on a long-term plan and try to respect what you have decided. Whenever you have the opportunity, consult with the people in the team, evaluate and reassess, learn from mistakes and move on.

Involve in the campaigns all the important departments (marketing, customer care, sales) and make sure that each one of the people involved has all the information he needs to communicate about your company, in the same way.

Do you want to solve specific problems with the help of marketing campaigns? Book your FREE consulting session now. You will receive 2 personalized ideas for campaigns with promotional products that really give results and you will be able to implement them in your business.

Send us an email at [email protected] and let's get started!